How Sports Fans Can Break Into a Career in Sports Marketing

The profession of sponsorship and sports marketing does not require proving your love for sport. Instead, it takes dedication, persistence, and hard work. There are tens of thousands of people who have the same opportunity to become a sports marketer, so the competition will be fierce. But, in the end, like everything with an investor’s business, it’s all worth it. So here are some tips to get you started in sports marketing as a career opportunity.

Approach – apply for a job
The main reason people want a job in sponsorship or sports marketing is simply because they love sports. But a sports marketer is not the “biggest sports fan” who owns all the jerseys and keeps up with all the statistics. Demonstrating knowledge of “everything” in sport is certainly a plus, but a little extra. When it comes to “proving yourself”, the resume should contain his professional background and experience in successful sales marketing. Treat sports marketing like a business profession, because that is exactly what it is. In addition, the CV should speak of professional experience and success. Professionalism is the key.

How Sports Fans Can Break Into a Career in Sports Marketing

Opening opportunities
Being able to watch all the games at home is one thing, but be prepared to spend your free time leaving town or watching games outdoors. Sports marketing requires very little travel. So take the time to keep a very flexible schedule and plan ahead. Attending all meetings, events and group functions will reveal more opportunities. The more opportunities are exploited, the more likely it is that better opportunities will arise.

Learn from the best and be the best
Gather as much information as possible not only about sports, but also about groups of people involved in the sports business. A good idea might be to attend several local sports meetings that deal with the sport of choice. Set aside time so that you can travel to other places to attend meetings and, most importantly, communicate. It all depends on the people you know. This will help to have a sports marketing site. Download information, statistics and data related to the chosen sport, as well as the network and be a specialist in sports marketing “must-have” – ​​be active in the field of sport.

How Sports Fans Can Break Into a Career in Sports Marketing1

Another good idea is to take the time to attend career fairs. Sports marketer Melissa Marchionna says it was her presence at the career fair that provided her with the networking opportunities that gave her the position of professional sports marketer. Increase opportunities to find opportunities and increase the chances of reaching the dream sports sponsorship marketing position

Make this CV shine
Employers want to see results. A sports marketer resume should show their success rate when it comes to achieving Facebook likes, Twitter followers, sales marketing accomplishments, etc. In addition, the CV should also mention its abilities such as knowledge of specific computer programs.

Go get this job
Follow up on all requests – be aggressive. Be prepared to work for the job. But, of course, don’t be too aggressive. The state of mind you should be in is stubborn and relentless but respectful and polite. According to one study, people are more willing to “collaborate” on cold calls on a Wednesday or Thursday before 4-5 p.m. Thus, following up during those specific days and times will increase your chances of an interview and employment.



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